The legal profession is undergoing a structural shift. As companies build stronger internal legal teams to manage cost, risk, and the speed of decision-making, the role of the in-house lawyer is being redefined
For generations, the legal profession followed a tried-and-true model for training lawyers. Law schools taught students to think like attorneys, while firms showed them how to practice.
As companies scale across markets, launch AI platforms, and move at speed, brand protection no longer sits at the edge of the business, it runs through it.