Media Kit

Modern Counsel’s readers are your peers

Modern Counsel’s readers are your peers.

They come from a range of industries and businesses of various sizes. They are subject-matter experts and generalists who, collectively, offer a holistic perspective on the demands, daily life, and dexterity of corporate law.

Most of our readers are general counsel, but they are joined by their deputy, associate, and assistant general counsel colleagues, as well as corporate counsel, chief legal officers, and outside counsel among others. This diversity helps us explore the complexity of the corporate legal function on the ground and at the macro level.

Thirty percent of the lawyers featured in Modern Counsel come from Fortune 500 or Global 500 companies.

Download the Modern Counsel Media Kit 

 

Ad Rates

PRINT RATES

Type 1x 2x 4x 6x
2-Page Spread Print Advertisement $15,640 $14,076 $13,294 $12,512
Full Page Print Advertisement $9,935 $8,942 $8,445 $7,948
2/3 Page Print Advertisement $7,710 $6,939 $6,554 $6,168
1/3 Page Print Advertisement $5,540 $4,986 $4,709 $4,432
Back Cover $18,204 $16,384 $15,473 $14,563
Inside Front Cover $14,317 $12,885 $12,169 $11,454
Inside Back Cover $12,738 $11,464 $10,827 $10,190

DIGITAL RATES

Type Rate
Website Banner Advertisement $3,500
E-Newsletter Advertisement $3,500
Homepage Website Banner Advertisement $4,500

Ad Specs

PRINT SIZES (all noted as width x height)
Type Bleed* Bleed Trim* Non-Bleed
2-Page Spread Print Advertisement 17.25" x 11.0625" 17" x 10.8125" N/A
Full Page Print Advertisement 8.75" x 11.0625" 8.5" x 10.8125" 7.897" x 10.3125"
2/3 Page Print Advertisement N/A N/A 5” x 10.3125"
1/3 Page Print Advertisement N/A N/A 2.5" x 10.3125"

*Notes for bleed specs: keep safety 3/8” from bleed; 1/4” from trim. Modern Counsel is sheetfed offset, perfect bound. Publication trim size: 8” x 11”.

DIGITAL SIZES (all noted as width x height)
Type Size Description
Website Banner Advertisement 250 x 250 px Website Banner Advertisements appear alongside the feature article posted on modern-counsel.com. Website Banner Advertisements must be designed in a square format and saved as a .jpeg, .png, or .gif. Maximum file size is 150 KB..
E-Newsletter Advertisement 600 x 200 px
E-Newsletter Advertisements appear alongside the monthly E-Newsletter sent to Modern Counsel subscribers. E-Newsletter Advertisements must be designed in a horizontal format and saved as a .jpeg, .png, or .gif. Maximum file size is 150 KB..
Homepage Website Banner Advertisement 970 x 90 px
468 x 60 px
234 x 60 px
Homepage Website Banner Advertisements appear on the homepage at modern-counsel.com and are responsive based on the platform opened (desktop, tablet or mobile). As such, all three file sizes are required to ensure clarity when viewed on each device. Homepage Website Banner Advertisements must be designed in a horizontal format and saved as a .jpeg, .png, or .gif. Maximum file size is 150 KB.
PRINT ADVERTISEMENT REQUIREMENTS

The only print advertisement file format supported by Modern Counsel is a press ready .pdf designed in a vector-based program and preferably exported as PDF/X-1a:2001. We cannot accept any native application files such as InDesign (.indd) or Illustrator (.ai). Do not use pantone colors. Bleed ads should include crop marks.

COLOR GUIDANCE

If your print advertisement requires a critical color match, we request a publication grade stock proof (i.e. Kodak Approval, CREO Spectrum, etc.) be mailed in addition to the press ready .pdf submission. Materials should comply with SWOP standards.

PRODUCTION CONTACT/MATERIALS

All file submissions, questions regarding materials and extensions, and related matters should be directed to your Client Services contact. Miscellaneous inquires may be emailed to clientservices@guerreromedia.com.

SENDING FILES VIA FTP

Print and/or digital submissions may be emailed to your Client Services contact or uploaded to our File Station. To access, visit the site below using the case sensitive login information. Once logged in, click on the folder labeled File Station. In the white space, drag and drop a folder labeled with your company name that includes the file(s) within. Once uploaded, please email your Client Services contact that the files have been submitted.

File Station: https://guerreromedia.us5.quickconnect.to/
Username: Uploads
Password: Gm531256

ADVERTISEMENT DESIGN TIPS

Below are four examples of effective print ads. Here’s what you can do to make sure that yours, too, gets the attention it deserves from readers:
• Keep your message short. Less text is more! Write short, compelling copy with a clear call to action.
• Use logos in a vector format (.eps .ai ).  This will ensure logos print crisp and clean.
• Stick to a simple color palette. One or two spot colors command more attention than the entire spectrum.
• Use high-quality photography. If you choose to use imagery, make sure it is at least 300 dpi. But remember:
• Images are NOT required for an effective ad. Less photography is more, too! A single photo is more impactful than several.

PRINT DEADLINES
Issue Reservations Materials On Sale
Issue 3, 2020 12/20/19 1/3/20 7/1/20
Issue 4, 2020 3/13/20 3/20/20 10/1/20
Issue 1, 2021 6/12/20 6/19/20 1/1/21
Issue 2, 2021 9/11/20 9/18/20 4/1/21
Issue 3, 2021 12/4/20 12/11/21 7/1/21
Issue 4, 2021 3/12/21 3/19/21 10/1/21

Terms and Conditions