The Executive Positioning System
Regardless of title or function, all business leaders are driven by a similar set of priorities when it comes to growing their companies, cultivating great teams, building their own expertise, and serving a larger mission that gives meaning to their professional work.
Modern Counsel uses the Executive Positioning System to create purpose-driven content. We map your leadership priorities across three dimensions to understand how an article can advance your goals.
The 3 Leadership Dimensions
Legal Expertise
Highlight your thought leadership on a topic, legal specialty, leadership philosophy, or business acumen.
Business Leadership
Highlight your management style, your team, your company, or your organization’s achievements or strategic goals.
Community Impact
Activate communities and bring awareness to a cause or mission.
EPS in Action
Brennan Torregrossa
VP and Associate General Counsel, GlaxoSmithKline
Primary Purpose: Legal Expertise
Secondary Purpose: Business Leadership
Brennan Torregrossa and his team at GSK are striving to break a 100-year-old payment model by pushing outside counsel toward alternative fee arrangements and getting others to do the same. Modern Counsel captured Torregrossa's approach as a playbook. Following his feature, other in-house legal departments connected with Torregrossa to apply his billing strategy to their work.
Courtney VanLonkhuyzen
General Counsel, Lenovo Mobile Business Group
Primary Purpose: Business Leadership
Secondary Purpose: Community Impact
Courtney VanLonkhuyzen was looking to promote her work and connect with a larger network of peers to further her career. We featured VanLonkhuyzen’s work in Profile magazine and subsequently had her guest edit an issue of Modern Counsel, raising her profile among both C-level leaders and legal professionals.
Richard Konrath
VP and General Counsel, North America, CNH Industrial
Primary Purpose: Legal Expertise
Secondary Purpose: Business Leadership
When Rich Konrath arrived at CNH Industrial, he wanted to prove a long-held belief about the potential strategic impact of legal teams. Modern Counsel detailed this strategy in an initial feature, then followed up with two years later to showcase the impact for other legal leaders to replicate.